VIVA LA LUCHA
IDENTITY, LOGO, BRAND GUIDELINE DESIGN
A unified branding identity for a Mexican Taqueria with a Lucha Libre theme. Lucha Libre is Mexico’s variation of professional wrestling that has developed over past 75 years. To target, a young and hip demographic, I kept a traditional Lucha Libre theme featuring key elements of traditional Mexican design, while delivering a contemporary twist through a modern aesthetic. The project includes a logo, business cards, letterheads, envelopes, menu, placemats, napkins, uniforms, packaging design for take-out, bags, stickers, and takeout menu (with a brief history of Lucha Libre) three advertising campaign posters, indoor and outdoor signage, website, and branding guidelines.