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Shake Shack is an American fast food restaurant chain based in New York City. For this project, I was asked to redesign Shake Shack’s one-page menu into a one page-double sided menu. Some key elements that were changed were the use of white space through the page, larger type for easy reading and a better organization in the breakdown of menu elements. This project consisted of 73 different menus, as each location has a different menu for their homemade concretes-each sourced from local purveyors.
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