In conjunction with The&Partnership and Chico's I helped design the look and feel of #HowBoldAreYou, a micro website campaign which emboldens women to embrace everything that is fun, fabulous and fearless about them, including their age. The site allowed women to not only shoot, make and order their #HowBoldAreYou t-shirt, which made them part of an overall national campaign that empowered women to embrace their age as they grow older. 

 

This project was part of an overall refresh of the Chico's brand to refine its positioning, messaging, experience and products to help Chico's customers celebrate every moment of their lives with styles that encourage her to grow bolder as they grow older. Through the new campaign The&Partnership and Chico's are encouraging women to define their number instead of letting their number define them.