This project consists of a complete re-brand for Lady Gaga’s Born This Way Foundation. A nonprofit organization whose mission is to create a society that is more accepting of all differences, regardless of race, gender or sexual orientation. They aim to create a world where differences are embraced and individuality is celebrated.

 

Along with a re-brand of the Foundation I have also made a full advertising campaign, designed to create awareness, bring understanding and a need for more knowledge on the subject. Elements include posters, stickers, t-shirt design, button design and a series of coffee branded cups along with heat protectors, to be distributed as part of the campaign in coffee cars all over New York City.

 

Photography by: Leland Bobbé. Copyright 2003. Half-Drag Photo Series.